HypeAuditor

HypeAuditor is an AI-powered influencer marketing analytics platform that helps brands, marketing agencies, and e-commerce businesses discover quality influencers, evaluate collaboration value, and manage marketing campaigns. The platform covers Instagram, YouTube, TikTok, X (Twitter), and Twitch, with a database of over 218.7 million influencers and 15,000 new influencers added daily. HypeAuditor's core advantage is its AI-driven fraud detection technology that identifies 95.5% of all known fraud activity, helping brands avoid collaborating with inflated influencers. The platform has processed over 5 million report requests and is a G2 global leader among influencer marketing tools, winning the Inc. 2024 Power Partner Award.

Influencer Discovery & Search

Search from a 218.7M+ influencer database using 35+ filtering criteria (follower count, engagement rate, audience demographics, content category, region, etc.) across Instagram, TikTok, Twitch, X, and YouTube.

AI Audience Authenticity Detection

Industry-leading AI fraud detection identifies 95.5% of all known fraud activity, including bot accounts, purchased followers, and fake engagement. Provides an Audience Quality Score (AQS) to help brands avoid marketing fraud.

Deep Audience Analysis

Detailed analysis of influencer audience demographics including age, gender, location, interests, and brand affinity. Audience overlap insights help uncover new partnership opportunities.

Influencer Outreach & Recruitment

Built-in message templates and up-to-date contact details simplify outreach. Create dedicated landing pages to attract creators to apply for collaborations.

Campaign Management

End-to-end campaign management covering influencer selection, contract management, content review, brief sending, and payments via PayPal integration. Unified management across multiple platforms.

Competitor Monitoring & Market Analysis

Track competitors' influencer marketing strategies, compare multiple brands side-by-side, discover top market players in specific countries and niches, and gain industry trend insights.

Media Monitor

Real-time tracking of brand mentions, campaign activity, and industry trends to stay on top of market sentiment.

ROI Tracking & Reporting

Real-time tracking of reach, engagement, and audience sentiment. Automatically generates professional campaign reports to quantify influencer marketing ROI.

1. Visit HypeAuditor website and sign up (free trial available).
2. Set filtering criteria (platform, follower count, engagement rate, audience location, content category, etc.) in the influencer discovery module to search from 218.7M+ accounts.
3. Click on an influencer's profile to view detailed analysis reports including audience authenticity score, demographics, historical trends, and brand affinity.
4. Add target influencers to a shortlist for side-by-side comparison and audience overlap analysis.
5. Use built-in messaging or dedicated landing pages to contact and recruit influencers, managing contracts and content approval.
6. Create a campaign, set KPI estimates, and track performance data in real-time via the campaign dashboard.
7. Generate a complete report after the campaign to evaluate ROI and optimize future strategies.

Industry-Leading Fraud Detection

AI fraud detection identifies 95.5% of all known fraud activity — the industry benchmark. Helps brands avoid wasting budgets on fake traffic, which is HypeAuditor's most critical differentiating advantage.

Massive Influencer Database

218.7M+ influencer database with 15,000 new influencers added daily, covering major global social platforms with real-time data updates.

Full Platform Coverage

Simultaneously supports Instagram, YouTube, TikTok, X (Twitter), and Twitch, allowing brands to manage cross-platform influencer marketing strategies in one place.

End-to-End Workflow

Covers the complete influencer marketing workflow from discovery, analysis, outreach, recruitment, campaign management to performance tracking — no need to switch between multiple tools.

Industry Recognition

G2 global leader among influencer marketing tools, Inc. 2024 Power Partner Award winner, with over 5 million report requests processed.

Prices subject to change. See HypeAuditor pricing page for current rates.

• Help Center: help.hypeauditor.com
• Blog: HypeAuditor Blog — Industry reports and best practices
• Academy: HypeAuditor Academy — Influencer marketing learning resources
• Demo Booking: One-on-one product demo booking available on the website
• Zapier Integration: Connect with Zapier to automate workflows

Free Tools

HypeAuditor offers several free online tools:

• Instagram engagement rate calculator
• Instagram account audit tool
• Instagram pricing calculator
• Instagram fake followers checker

Industry Reports

HypeAuditor publishes an annual State of Influencer Marketing report — an authoritative reference for global influencer marketing trends, available for free download on the website.

Chrome Extension

A Chrome browser extension is available to view influencer analytics data directly while browsing social media, improving workflow efficiency.